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Gartner: Samsung Retains Smartphone Leadership In 2015 With Over 20% Market Share

Discussion in 'SAMSUNG - What's New?' started by Alexa, Feb 19, 2016.

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    Samsung was the top smartphone vendor for both Q4 2015 as well as the complete year, according to a latest report by market research firm Gartner. Specifically, the South Korean company sold over 83.4 million units last quarter, claiming 20.7% share of the market, which is up from 19.9% share reported in Q4, 2014.

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    Apple came in second with 17.7% market share, down from 20.4% share the Cupertino-based company claimed in the year-ago quarter. Huawei, Lenovo, and Xiaomi rounded up the top five with 8%, 5%, and 4.5% shares, respectively. Notably, Huawei achieved the best growth with a 53% jump in sales.

    Overall, global smartphone sales saw an year-on-year jump of 9.7% last quarter, which the report said was the slowest growth rate since 2008.

    For the complete year too, as already mentioned, Samsung retained the top spot - its market share stood at 22.5%, although that was down from the 24.7% share it had in 2014. Apple's share slightly increased and stood at 15.9%, giving the company the second spot.

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    Here also, Huawei was the best performer in terms of sales jump.

    Talking about the smartphone operating system (OS) market, Android retained the No.1 position in Q4 with over 80% share, which is a jump of over 4% compared to the year ago quarter. Apple iOS' share fell from 20.4% to 17.7%.

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    The data shows that Windows Phone sales dropped to 4.3 million units last quarter from 10.4 million in Q4 2014, giving the OS just 1.1% market share. This is broadly in line with what we already know.

    Finally, struggling BlackBerry's share of the market slid even closer to zero.

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