Asus released the Zenfone 2 a few days ago, first in the homeland of Taiwan, where the basic 5" version of the phone will start you off at the equivalent of just $158 without any subsidies. That's actually a great price for the entry level Zenfone 2, but all gazes were upon the decked-out 4GB RAM model with the 5.5" 1080p display, and 32 GB of storage out of the box.
This one will surprisingly cost just 8990 NT$, which returns about USD 285 - a pretty stellar tag for such a beast. Granted, when the Zenfone 2 starts its global rollout, the pricing is likely to be a bit higher the further it goes to the western markets, but still it seems that Asus has nailed it this time. Moreover, Asus will also have a 64 GB version of the phone, for the time when it hits Western markets, as this variant is listed on its global website, too, as you can see in the source link.
This month, the Zenfone 2 models will travel to China, Hong Kong, Singapore and France, while in April they will be rolled out to India, Italy and Southeast Asia, while Brazil can expect them in June. While you wait, you can check out the new promo video that Asus hammered out, extolling all virtues of what might become a true blockbuster smartphone for the company this year.